Advertising Your Restaurant Stats
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.10 Ways San Antonio Restaurant Marketing
1. Birthday Club- Set up a list and contact the customers with a birthday by using email or a direct mail letter or postcard. The best offer would be a free entrée and most people don’t eat alone, especially for their birthday.
2. Email Marketing- Get all your customers to sign up through your website or have a contest and collect their information at your restaurant. Send out emails 2-4 times monthly with the latest news, specials and more. The key is to offer a great incentive to get customers to subscribe to your list. Getting a free dessert would be one example of a good incentive.
3. SMS (Text Messaging)- Send 4-6 messages monthly. Even though, I highly suggest a paid SMS service, you can test out sending SMS messages for free.
4. Door Hangers / EDDM Postcards- Put a great offer and send to at least 2,000 residences. You can find great printing deals at gotprint.com for the postcard or door hanger. I suggest using the smallest EDDM size postcard with full color on both sides. The cost is 16 cents per postcard to mail.
5. Gift Cards- Give a free gift card with a purchase of a certain amount. For example, buy a $50 gift card and get a $10 card for free. You get the cash up-front and a certain percentage will never be redeemed.
6. Kids Eat Free- Use this on your slowest days to get more business. Limit it to one kid per adult. Seen this used successfully in many different restaurants.
7. Banner- Put a large yellow banner 8’ x 2’ with black letters and numbers where it is visible to people driving or walking by your restaurant. Have your best offer, even it is for a lunch special or a particular day of the week. Don’t have too many words or the banner will lose some of its powerful effect.
8. Customer Loyalty Card- This can be used in a variety of ways. You could have a special listed every day or a certain discount or a free dessert.
If you really want to make this powerful, get together with a few other non competing businesses and put their offers also. You can get a non-profit group such a high school fundraising group and get them to sell the cards for $5 each and they keep the proceeds. I would suggest ordering 1,000 cards which will cost you less than $200. That is a cheap price to get 1,000 customers to visit your restaurant while helping a non-profit at the same time.
9. Pinterest- Use this site to place your menu
10. Name Your Holiday- If you have a creative mind, this can be a great monthly promotion. For example, make it San Antonio Ice Cream Day and give all of your customers free ice cream that day and donate a portion of your proceeds to charity. Contact the local media such as TV, radio and newspaper to let them know of your event and you may get a lot of free publicity.
1. Birthday Club- Set up a list and contact the customers with a birthday by using email or a direct mail letter or postcard. The best offer would be a free entrée and most people don’t eat alone, especially for their birthday.
2. Email Marketing- Get all your customers to sign up through your website or have a contest and collect their information at your restaurant. Send out emails 2-4 times monthly with the latest news, specials and more. The key is to offer a great incentive to get customers to subscribe to your list. Getting a free dessert would be one example of a good incentive.
3. SMS (Text Messaging)- Send 4-6 messages monthly. Even though, I highly suggest a paid SMS service, you can test out sending SMS messages for free.
4. Door Hangers / EDDM Postcards- Put a great offer and send to at least 2,000 residences. You can find great printing deals at gotprint.com for the postcard or door hanger. I suggest using the smallest EDDM size postcard with full color on both sides. The cost is 16 cents per postcard to mail.
5. Gift Cards- Give a free gift card with a purchase of a certain amount. For example, buy a $50 gift card and get a $10 card for free. You get the cash up-front and a certain percentage will never be redeemed.
6. Kids Eat Free- Use this on your slowest days to get more business. Limit it to one kid per adult. Seen this used successfully in many different restaurants.
7. Banner- Put a large yellow banner 8’ x 2’ with black letters and numbers where it is visible to people driving or walking by your restaurant. Have your best offer, even it is for a lunch special or a particular day of the week. Don’t have too many words or the banner will lose some of its powerful effect.
8. Customer Loyalty Card- This can be used in a variety of ways. You could have a special listed every day or a certain discount or a free dessert.
If you really want to make this powerful, get together with a few other non competing businesses and put their offers also. You can get a non-profit group such a high school fundraising group and get them to sell the cards for $5 each and they keep the proceeds. I would suggest ordering 1,000 cards which will cost you less than $200. That is a cheap price to get 1,000 customers to visit your restaurant while helping a non-profit at the same time.
9. Pinterest- Use this site to place your menu
10. Name Your Holiday- If you have a creative mind, this can be a great monthly promotion. For example, make it San Antonio Ice Cream Day and give all of your customers free ice cream that day and donate a portion of your proceeds to charity. Contact the local media such as TV, radio and newspaper to let them know of your event and you may get a lot of free publicity.